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Exploring The Marketing Technology Landscape – Part One
Part One: Marketing Experiences and Customer Experience Management Scott Brinker’s “Marketing Technology Landscape” infographic is a revealing, albeit overwhelming look at the martec industry of...
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The Changing Role of Marketing Technology in 2014
Foundational systems emerge encouraging a focus on people and data. The past eighteen months have seen a considerable investment in the marketing technology space. From large software acquisitions to...
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Exploring the Marketing Technology Landscape – Part 3
Autopilot and Marketing Automation In Part 1 and Part 2 of this blog series, we asserted the importance of simplifying all that customer data into an integrated system. We also asserted the importance...
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Exploring the Marketing Technology Landscape – Part Four
Carrying on in our discussion of integration in marketing technology, let’s look again at Scott Brinker’s “Marketing Technology Landscape” graphic. In exploring the subject headings used, the sizes of...
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Improving Student Enrollment with B2B Marketing Strategies
The problems of increased competition for students, staff, and research funding are putting a strain on higher education institutions, forcing many to completely re-invent their recruiting methods....
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Social Selling for the Modern Buyer
Most of us would probably agree that the average person does not want to be sold to. As much as we all buy products and services and experiences, we don’t want them to be sold to us. People don’t like...
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